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Nutrition

Food for Thought: Our Global Nutrition Philosophy

Food for Thought: Our Global Nutrition Philosophy

We believe pets and people are better together, and it’s this belief that has driven us to push pet nutrition forward for over 80 years. It’s what inspires our team of over 400 scientists globally, including nutritionists to develop industry-leading pet foods, and to make those products accessible for more pets everywhere.

We’ve seen firsthand how proper feeding can help extend a dog’s healthy years. That’s why we’re on a mission to raise the standards for pet nutrition over the next 80 years. The first step? Helping pet owners know just what that involves.

Learn more about the nutrition philosophy that guides everything we do.


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We Don't Meet Standards, We Surpass Them

We Don't Meet Standards, We Surpass Them

Did you know that pet food formulation is subjected to stricter standards than most human food? That’s because pet food makes up the entirety of a pet’s diet, so it has to deliver all of the nutrients they need. Only foods that do deliver all these nutrients and in the correct balance can be labelled “complete and balanced.”

Every pet food needs to meet regulatory standards before it can get anywhere near your pets bowl.

At Purina, we see industry standards as just a starting place. Not only do all our products meet these standards, but most of them go beyond the requirements to provide optimal nourishment for pets. Thats because we take pride in making sure our foods truly help pets thrive.


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The Quality is in the Details

The Quality is in the Details

We know what it’s like to obsess over your pet’s nutrition and to wonder what kind of quality assurance goes into making sure a pet food is ready for a pet to eat. After all, most of us have pets of our own. That’s why we work hard to ensure that our products are safe for pets.

We’ve spent the last 80 years building our trusted reputation, and we go the extra mile to make sure it stays that way for the next hundred years. To us, no detail is worth overlooking when it comes to taking care of pets.

Here’s a crash course in everything we do to make sure our products live up to the highest of standards.


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Ingredient Sourcing

Ingredient Sourcing

Ingredient Sourcing

Every supplier of our ingredients must meet our stringent standards for ingredient specifications, product safety, sanitation and manufacturing practices.

Ingredient Testing

All of our North American manufacturing facilities have on-site quality assurance laboratories and staff. We’re also expanding our use of technology to further screen ingredients for quality assurance.

Ingredient Tracking & Control

99% of all our pet food products are made in our own plants. Our trained associates carefully monitor to ensure all our products live up to our high quality control standards. Purina’s sophisticated tracking system ensures important measures of control: All raw ingredients are tracked from time of receipt at our plants, through their inclusion in finished products, and on to retail stores.


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More Delicious + More Digestible = Nutrition That Does More

More Delicious + More Digestible = Nutrition That Does More

It’s our goal to make products that your pet wants to eat, and to make sure theyre easily digestible. That’s because we know that industry-leading nutrition is pointless if pets don’t enjoy eating it, and even more pointless if its hard to digest and cant go to work in your pet. If a cat turns her nose up at our food, or a dog finds it uncomfortable on his system, we go straight back to the drawing board. It’s this standard that has driven us to become the best-in-class pet food company when it comes to nutrition that does more.


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Signs Your Pet is Thriving

Signs Your Pet is Thriving

Signs Your Pet is Thriving

  • Your pet eats eagerly
  • Your pet has a healthy level of energy
  • Your pet has a shiny coat, smooth skin and bright eyes
  • Your pet has clean, strong teeth and fresh breath

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We Do Our Homework

We Do Our Homework

Did you know we’re a global leader in pet nutrition research? From finding out what drives obesity to studying the effects of new trends and discoveries in human nutrition, we’ve got it covered. That’s because we don’t want to follow the industry – we want to push it ahead. It’s all part of our mission to enrich the lives of pets, and enable them to live long, healthy lives.

With our eighty years of experience in this industry, conducting research is nothing new for us.


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Going Beyond the Label

Going Beyond the Label

We like the labels on our foods. That’s because we know our pet food is full of nutrients, and that all our ingredients come from high-quality sources. But we also believe that a label needs to reflect results, not just a nice product formulation. That’s why we develop our foods around the outcomes we see in real pets, from a shiny coat to healthy energy, and even to a better life.

Life-Long Learnings

In our groundbreaking Life-Span Study, we discovered that a lifetime of proper feeding could extend a dog’s healthy years. You can be assured that our feeding guidelines take this into account, and our recommended portions are optimised for a long, healthy life.


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We Don't Study Ingredients in a Vacuum

We Don't Study Ingredients in a Vacuum

We think the best ingredients are ones that aren’t just good solo players, but excellent team players as well. That’s because ingredients can often enhance one another’s performance. A smarter nutrient blend is going to be more digestible and effective for a pet than a single ingredient. That’s why we don’t formulate our pet food on an ingredient by ingredient basis, but instead measure how different formulations affect a pet’s overall health. This is how we’ve maximised the benefits of ingredients like whole grains, including corn, which have been shown by long-term studies to provide a strong complement to vegetables and protein sources like meat, fish, and soy, while also promoting digestive health.


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Feeding Your Pet's True Nature

Feeding Your Pet's True Nature

The reality is, in nature, cats and dogs go beyond meat to acquire all of their essential nutrients, consuming certain plants as well as what we might call by-products from the prey they hunt. If they didn’t, they would suffer from malnutrition. Our products reflect pets’ natural instincts for acquiring the nutrients they need, while using only by-products made from sources approved for human consumption.


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All Pets Should Have Access to Complete Nutrition

All Pets Should Have Access to Complete Nutrition

What’s the point of making better pet food if more pets don’t get to eat it? We believe game-changing nutrition should be available for pets everywhere. That’s why we offer a wide range of products that allows pet owners to choose a food that’s right for their pet. We want every pet owner to feel confident that their pet food meets or exceeds regulatory standards – but we also want every pet owner to feel confident they’ve made the right choice.